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Groei door designmanagement (Growth through design management)


Companies seek lasting growth. Can design management be an element of a successful growth strategy? And how can a business make the difference implementing design management in the business strategy?

This book is only available in Dutch.




Cecilia's keuze (Cecilia's choice)

Cecilia's choice is about the innovations that meet the needs of people and communities. Whether this user is called Cecilia, Ann or Emile, as a business it is best to know her. You can only meet the needs of your clients and users if you know what these needs are. Human Centred Design provides this relevant and desirable innovation for the client.

This book is only available in Dutch. The tools that are described in the book can be found in English here.



Het verhaal achter nieuwe producten (The story behind new products)

An inspiring book for people without any special background in product development and industrial design but who are confronted with it as a manager, entrepreneur, government or student. It provides a number of powerful, practical views and principles to anyone who is already active in product development or wants to start with it.

This book is only available in Dutch.


Other inspiring books

Designing for Growth: A design thinking toolkit for managers, Jeanne Liedtka & Tim Ogilvie

Design Forward: Creative Strategies for Sustainable Change, Hartmut Esslinger

Design Thinking: Business Innovation, Mauricio Vianna, Ysmar Vianna, Isabel K. Adler, Brenda Lucena, Beatriz Russo

Universal Methods of Design, Bruce Hanington & Bella Martin

Thinking, Fast and Slow, Daniel Kahneman

Identifying Hidden Needs: creating breakthrough products, Keith Goffin, Fred Lemke, Ursula Koners

Brand Together: How co-creation generates innovation and re-energizes brands, Nicolas Ind, Charles Trevail & Clare Fuller

The Innovator's DNA: Mastering the five skills of disruptive innovators, Jeff Dyer, Hal Gregersen, Clayton M. Christensen

Design: a very short introduction, John Heskett